When you develop a mobile app, you want to reach out to people. You want them to find it and talk about it. However, this can be as difficult as developing the app itself. There are many ways to promote your app, which include both paid and free techniques. However, it is not always essential to spend money to get the desired number of visitors and downloads. Here are 10 ways you can promote mobile app for free.
1. App Store Optimization
This is simply the first rule of promoting your app and focuses on the app’s presence in the store. The interesting thing about app store optimization is that you can do it on your own without having to spend anything. Conduct keyword research to find the best keyphrases to target. Create a winning copy for the description and use the keywords in it. Also create an eye-catching title, and add screenshots and a video. Ask your users to rate and leave reviews.
2. Create a Dedicated Website
Create a simple dedicated website with one or two pages to describe your app in detail. Google Play Store and the App Store limit the number of words you can use to describe your app. A dedicated site gives you all the freedom you want in order to tell people about your app.
In fact, every app that’s developed should have its own website. If people need more information about your app after visiting your app store page, they should be able to click on a URL to reach the dedicated. Creating a website may cost you, but there are many hosting solutions that make it almost free. You can create a site yourself using easy-to-use templates.
3. Promote your App Using a Blog
Blogging costs no money and allows you to create rich content that can significantly boost your app’s online presence. The returns can be much more than increasing the number of app downloads.
Guest blogging is another strategy. You can increase your app’s visibility while sharing your niche-based knowledge.
4. Leverage the Power of Twitter
Twitter may not be as big as Facebook, but the level of engagement it can offer is one of the highest among all social networks. There are also many tools that allow you to build a larger Twitter following. You can set the rules for following, un-following and retweeting.
You can also integrate Twitter Cards into your shared content related to your app. This will help in engaging your target audience with your content, driving more traffic to your app store page and increasing the number of downloads. Even with promotion on Twitter it is important to churn out high quality content. The more value you can deliver to your target audience, the more people will want to know about your app.
5. Facebook
Facebook is a social network no marketer can afford to ignore. No matter what demographic you want to target with your app, this is a social site where you can find everyone. With the numbers almost touching 1.8 billion active users, make sure your app has a presence on it. Use the following tips:
Create a page for your app
Visit app-focused community where you can promote your app
Get feedback from people interested in your app
6. Email Marketing
Email marketing doesn’t mean investing in expensive email marketing services. All you have to do is create lists of potential clients and reach out to them with your app. Use your app’s website to collect as many email addresses as possible. Regular and useful email messages can help build relationships and get people to use your app.
7. Use Pinterest
Visual appeal is an important element in promoting your app. Pinterest is one of the best sites to reach your target audience with the visual content from your mobile app. You can post a wide range of photos on your app’s Pinterest account. This can include screenshots from within the app, blog images, and even infographics. Hold contests and post photos of your happy users.
8. Submit App for Reviews
Another strategy to promote your app for free is to add it to as many app review sites as possible and also publish your app to alternative app stores, which point to your original link. The more reviews you have off your app store page, the more back-links you will have. This will further help in boosting your app’s rankings in both search engine results and app store search results.
Because so many other apps will be competing for reviews, you will have to be relentless when pursuing. It is a continuous process and you should always try to reach out to more such sites. It will be even better if you get reviewed on niche-focused sites. This will help you drive more targeted audience to your app store page.
When you submit your app for reviews, it also helps get more exposure. As and when people realize that you have a high-quality app, they will promote it by reviewing it positively. This will increase the number of downloads you get. You will thus be able to establish relationships with both the review sites and people.
9. Commenting
Look for articles online which are related to your niche. Comment on these articles and blog posts to interact with the authors and other people with similar interests. You can include a reference to your app whenever appropriate. Look for sites with large volume of traffic. Not only can this help drive more traffic to your app’s page, it can also mean getting more targeted users.
Most tech sites will have some articles relevant to your niche. Interact with others and try to provide solutions. The more value you can deliver, the more likely people will be to try your app.
10. Create & Promote Demo Videos
You can create demo videos of your app’s functions and main features and promote them everywhere. A video can showcase much more than textual information. The videos can be posted on your app website, app store page, the app blog, and your social networks. The more people it reaches, the more the number of downloads you can generate.
Conclusion
These 10 tips to promote mobile app for free are widely-used. It doesn’t matter whether you have an iOS or Android app, all apps need to be promoted using similar strategies. The rules of app store optimization can slightly vary between the App Store and Play Store, but off-store promotion is almost similar. Remember, this is a continuous process and you will learn which strategies deliver the best results and will have to keep adapting to them.
For more helpful information about marketing your apps, download our Free Marketing Guide Here
