Make sure you have a nice, long description for your app to put it up the market place. This is for your clients and for your app’s ranking. You need to invest the time and do this right.
Language
Where possible, your description should be localized in most common languages such as Chinese, Korean, Spanish or French. Google Play has a nice feature (which won’t be available with the new Developer Console update, so hurry up) which will let you do the translation automatically using Google Translate. However, some translations do come up weird, so make sure you double check Google’s work.
For the App Store, you could do it yourself or look into human translation; it’s worth the money, or just use the browser-version of Google Translate.
Keywords
Your description should contain certain keywords you’re targeting with your app. Say you have a camera app named “Funky Camera Tricks”. Use the word ‘camera’ 3-6 times in your app description, (while keeping it relevant) and also use the words ‘tricks’ and ‘funky’ a few times.
Go on the normal Adwords Keyword Tool and search for lateral keywords to use as well. Using lateral keywords (the ones suggested by Google after you’ve done your main search) will improve your app’s chance to get into the search results for those main keywords. You want to create a Goldilocks description: not too much keyword usage, not too long or too short. Keep it balanced.
Declare Required Permissions
Don’t forget to talk about any permission your app is requesting upon installing. The user will see them anyway so it’s better to be honest from the start. List all your app’s features, while also being transparent about any monetization models you have in place.
2. Make a Video
Making a video for your app is a must. If you’re going down this road, I would advise you to hire a professional agency, or a video editing ( freelancer) plus a voice talent.
If you are going to invest in a video, make sure it has subtitles for the local language. If you have the money, have it translated into the most common languages. It will do wonders to your download rate.
3. CPI Burst Campaigns
Most of the traffic from searches on both Google Play and the App Store will go only as far as the 50th app in the list. Naturally, developers strive to make their app reach the highest spot. One tactic is by making use of a CPI (Cost-Per-Install) Campaign via different advertisers.
You’ll pay a certain amount of money for each install. The idea is not to make a positive return on your money, but to propel yourself in the list of Top 50 apps in your niche. If you reach that spot, the effects will last long enough for you to get your money’s worth.
This is best used while you are already riding a high wave of downloads. Compounding that with a well thought-out CPI Burst Campaign can make your app into a winner.
You can create your campaign and start receiving installs with us Today!
4. Use a cover image for Google Play
So many Android developers forget to do the simplest things, such as creating a cover image for their app. Don’t make the same mistake. A cover image can really boost user downloads. Make it unique, and don’t use the same picture from the screenshot. If you do use the same picture, at least take the time to resize it so it won’t look weird. You want users to trust you, before they will be willing to download your app.
5. Professional real-life screenshots
Your app’s screenshots should be as crisp, clean and professional as (humanly) possible. If you can, take some high-res pictures of a real person using your app on their phone/tablet. Show a child in your shot using the app if your app is for young kids. Replace it with a business owner, if it is a business app. Make sure the app can be clearly seen.
The point of the screenshot is for the user to see the app in action. Have at least 3 screenshots, preferably 6. Each screenshot should contain a different instance of the app.
Source: Appatic.io
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